It’s Not Personal; It’s Business. Except When It Comes to Your Home.

The following is an excerpt from my first Substack:

“It’s not personal, it’s business.”

I heard this phrase recently while listening to a business podcast, and I’ve been thinking a lot about it recently. We’ve all heard the phrase. It’s often used to separate emotion from decision-making, reminding us that logic should win over feelings. In many industries, that makes perfect sense. In a podcast about business, that’s great advice. But in interior design? It’s my business, and it’s deeply personal.

Your home isn’t just another project on a designer’s portfolio or another pretty space destined for Instagram. It’s where your mornings begin, where your children build blanket forts in the living room, where you host Thanksgiving dinner for twenty people even though you only own ten chairs. It’s where you decompress after hard days, celebrate milestones, and create the memories you’ll look back on years from now.

That kind of space deserves intention and should be designed with you in mind.

Why Great Interior Design Is Never One-Size-Fits-All

One of the biggest misconceptions about interior design is that designers simply choose beautiful furniture and coordinate colors. While aesthetics certainly matter, they’re only a small piece of what makes a home successful.

The best homes are built around people and how they want to live their lives.

Every family lives differently. Some entertain every weekend. Others spend quiet evenings reading together. Some need durable materials that can withstand muddy paws and sticky fingers, while others dream of creating a peaceful retreat after years of raising young children.

That’s why no two projects I design ever look alike.

When someone hires me, they’re not buying a “signature style.” They’re investing in a design process that starts with understanding how they live before we ever talk about paint colors or throw pillows. A beautiful room that doesn’t function for your lifestyle actually isn’t good design.

Your Story Should Shape Your Space

I want to know what your mornings look like. Which room always feels crowded. Why you’ve never loved your dining room. Which heirloom pieces matter enough to keep. Where your kids naturally gather after school. How you want your home to feel when you walk through the front door. Those conversations tell me far more than a Pinterest board or inspo photos ever could.

That’s why I spend so much time uncovering the details that make each family unique. Sometimes it’s a love for slow mornings with coffee by the window. Sometimes it’s creating a kitchen that finally works for a family that cooks together every night. Sometimes it’s designing a living room where grandchildren can pile onto the sofa for movie nights. Those details become the foundation of every design decision.

Thanks for reading! If you would like to read the full post, you can find it here. If you would like to follow me on Substack, you can do so here!